by jimchicago | Apr 2, 2013 | Copywriting for Web, Testimonials
In yesterday’s post, we looked at a strategic approach to getting customer testimonials for your product or service (we’ll say product from here on, but the advice applies to services as well). I thought it would help to give an example of this approach...
by jimchicago | Apr 1, 2013 | Copywriting for Web, Testimonials
Sure, customer testimonials are everywhere . . . but that doesn’t mean you shouldn’t use them on your web site or in other marketing communications. Do testimonials right and they still can help lift your product or service above your competitors. And that...
by jimchicago | Mar 29, 2013 | Copywriting for Web, Email, Personalization
An unsolicited e-mail I received today from a technical-training company began with this: Dear Jim Hinckley, I am writing to check if “JH Web Marketing” is seeking external help in BPM related services. How about that: two major blunders in the opening...
by jimchicago | Mar 14, 2013 | Copywriting for Web, Strategy & Tactics
What is the difference between strategy and tactics in marketing? Does it really matter how these words are used when planning and executing a marketing campaign? Yes, it does matter, especially when working with a copywriter, designer, or other marcom-service...
