by jimchicago | Mar 29, 2013 | Copywriting for Web, Email, Personalization
An unsolicited e-mail I received today from a technical-training company began with this: Dear Jim Hinckley, I am writing to check if “JH Web Marketing” is seeking external help in BPM related services. How about that: two major blunders in the opening...
by jimchicago | Mar 14, 2013 | Copywriting for Web, Strategy & Tactics
What is the difference between strategy and tactics in marketing? Does it really matter how these words are used when planning and executing a marketing campaign? Yes, it does matter, especially when working with a copywriter, designer, or other marcom-service...
by jimchicago | Feb 24, 2013 | Branding, Social Media
Rich Brooks’ article, “What Every Small Business Owner Needs to Know About a Web Presence”, posted on D. Allison Lee’s “Organize to Revitalize” blog, offers solid advice not only for entrepreneurs, but for those who own or manage...
