by jimchicago | Mar 30, 2013 | Branding, Video
You’ve heard it before: Make the content of your web pages as relevant and specific as possible to the audience you’re trying to attract. Find out which keywords and phrases your audience is using to search for the services and products that you offer....
by jimchicago | Mar 29, 2013 | Copywriting for Web, Email, Personalization
An unsolicited e-mail I received today from a technical-training company began with this: Dear Jim Hinckley, I am writing to check if “JH Web Marketing” is seeking external help in BPM related services. How about that: two major blunders in the opening...
by jimchicago | Mar 14, 2013 | Copywriting for Web, Strategy & Tactics
What is the difference between strategy and tactics in marketing? Does it really matter how these words are used when planning and executing a marketing campaign? Yes, it does matter, especially when working with a copywriter, designer, or other marcom-service...
