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	<title>The Copywriting &#38; Design Blog</title>
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	<description>A Writer/Designer&#039;s Look at Today&#039;s Marketing Communications</description>
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		<title>What Does a Handshake Mean to LinkedIn?</title>
		<link>http://jhwm.net/copywritingdesignblog/?p=255</link>
		<comments>http://jhwm.net/copywritingdesignblog/?p=255#comments</comments>
		<pubDate>Mon, 16 Apr 2012 19:24:14 +0000</pubDate>
		<dc:creator>Jim</dc:creator>
				<category><![CDATA[brand building]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[web content]]></category>

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		<description><![CDATA[In this screenshot, which I took today from the page of LinkedIn.com that lists their paid-subscription plans (in other words, the money-makers, which I&#8217;m guessing are kind of important to their business) . . . why are these people shaking hands with their LEFT hands? LinkedIn isn&#8217;t just a social-networking site, it&#8217;s the largest of [...]]]></description>
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		<title>E*TRADE, Your New Ads Don&#8217;t Quite Make It</title>
		<link>http://jhwm.net/copywritingdesignblog/?p=247</link>
		<comments>http://jhwm.net/copywritingdesignblog/?p=247#comments</comments>
		<pubDate>Mon, 13 Feb 2012 01:07:38 +0000</pubDate>
		<dc:creator>Jim</dc:creator>
				<category><![CDATA[brand building]]></category>
		<category><![CDATA[creative development]]></category>
		<category><![CDATA[marketing tactics]]></category>

		<guid isPermaLink="false">http://jhwm.net/copywritingdesignblog/?p=247</guid>
		<description><![CDATA[As a rule, I don&#8217;t like ads (especially TV commercials) where little kids do a lot of talking. However, E*TRADE has had a series of funny, memorable TV spots in which an infant boy appears to talk to the camera. In recent weeks E*TRADE has released a new round of commercials featuring the same baby [...]]]></description>
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		<title>JCP Does What Lowe&#8217;s Should Have Done</title>
		<link>http://jhwm.net/copywritingdesignblog/?p=242</link>
		<comments>http://jhwm.net/copywritingdesignblog/?p=242#comments</comments>
		<pubDate>Mon, 06 Feb 2012 15:35:21 +0000</pubDate>
		<dc:creator>Jim</dc:creator>
				<category><![CDATA[brand building]]></category>
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://jhwm.net/copywritingdesignblog/?p=242</guid>
		<description><![CDATA[In my December 13 post, I wrote about Lowe&#8217;s caving in to pressure from the Florida branch of an aggressive conservative group who didn&#8217;t like the home improvement chain&#8217;s sponsorship of the TV show, &#8220;All American Muslim.&#8221; The same group is now pressuring JCPenney to drop Ellen DeGeneres as its spokesperson because she is openly [...]]]></description>
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		<title>One Woman&#8217;s Easy Decision: Dump Him</title>
		<link>http://jhwm.net/copywritingdesignblog/?p=231</link>
		<comments>http://jhwm.net/copywritingdesignblog/?p=231#comments</comments>
		<pubDate>Fri, 03 Feb 2012 05:25:08 +0000</pubDate>
		<dc:creator>Jim</dc:creator>
				<category><![CDATA[copywriting]]></category>
		<category><![CDATA[creative development]]></category>
		<category><![CDATA[marketing strategy]]></category>

		<guid isPermaLink="false">http://jhwm.net/copywritingdesignblog/?p=231</guid>
		<description><![CDATA[Just in time for Valentine&#8217;s Day, it looks like ProFlowers is going after the Dumbest of the Dumb Guys market.  This ad is now running on yahoo.com. Seriously, does anyone really think that a woman would rather get a bunch of roses than be taken out to the ballet?  I hope not . . . [...]]]></description>
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		<title>Best Buy: Don&#8217;t Mess With Santa (You&#8217;ll Lose)</title>
		<link>http://jhwm.net/copywritingdesignblog/?p=211</link>
		<comments>http://jhwm.net/copywritingdesignblog/?p=211#comments</comments>
		<pubDate>Mon, 19 Dec 2011 05:08:16 +0000</pubDate>
		<dc:creator>Jim</dc:creator>
				<category><![CDATA[brand building]]></category>
		<category><![CDATA[creative development]]></category>

		<guid isPermaLink="false">http://jhwm.net/copywritingdesignblog/?p=211</guid>
		<description><![CDATA[Best Buy&#8217;s holiday-sales TV campaign features intriguing tagline, &#8220;Game On, Santa&#8221; . . . but that&#8217;s not the most interesting part of it. Each of the 30-second spots shows what appears to be a Mom smugly confronting Santa Claus just as he emerges into the family&#8217;s living room or, in one case, while he&#8217;s still [...]]]></description>
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		<title>Tell Me Why I Should &#8216;Like&#8217; You on Facebook</title>
		<link>http://jhwm.net/copywritingdesignblog/?p=206</link>
		<comments>http://jhwm.net/copywritingdesignblog/?p=206#comments</comments>
		<pubDate>Thu, 15 Dec 2011 18:28:50 +0000</pubDate>
		<dc:creator>Jim</dc:creator>
				<category><![CDATA[Facebook marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[social media marketing]]></category>

		<guid isPermaLink="false">http://jhwm.net/copywritingdesignblog/?p=206</guid>
		<description><![CDATA[With 2011 winding down, maybe it&#8217;s time for companies to ask themselves: Is there any point to simply saying &#8220;Like Us on Facebook&#8221;? This phrase, usually placed in a corner or bottom-of-the-page graphic containing Facebook&#8217;s logo &#8216;f,&#8217; seems to have become ubiquitous in print: newspaper ads, magazine ads, catalogs and more all seem to have [...]]]></description>
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		<title>Lowe&#8217;s: How About Asking Customers&#8217; Opinions?</title>
		<link>http://jhwm.net/copywritingdesignblog/?p=200</link>
		<comments>http://jhwm.net/copywritingdesignblog/?p=200#comments</comments>
		<pubDate>Tue, 13 Dec 2011 18:45:28 +0000</pubDate>
		<dc:creator>Jim</dc:creator>
				<category><![CDATA[brand building]]></category>
		<category><![CDATA[Facebook marketing]]></category>
		<category><![CDATA[marketing strategy]]></category>
		<category><![CDATA[social media marketing]]></category>

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		<description><![CDATA[As you probably know, Lowe&#8217;s is a major player in the home-improvement category, with retail locations locations nationwide.  As a direct competitor to The Home Depot, they presumably have some very smart marketing people on staff. So why did Lowe&#8217;s just shoot themselves in the foot PR-wise? In response to pressure from a group called [...]]]></description>
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		<title>Web Designers versus Web Developers</title>
		<link>http://jhwm.net/copywritingdesignblog/?p=192</link>
		<comments>http://jhwm.net/copywritingdesignblog/?p=192#comments</comments>
		<pubDate>Wed, 07 Dec 2011 23:51:34 +0000</pubDate>
		<dc:creator>Jim</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://jhwm.net/copywritingdesignblog/?p=192</guid>
		<description><![CDATA[Do you know the difference between a web designer and a web developer?  Most people don&#8217;t.  The short answer is: a web designer focuses on how the site looks to visitors, while a web developer is concerned with the site&#8217;s behind-the-scenes functionality.  It&#8217;s good to know this before you choose someone to create a web [...]]]></description>
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		<title>Xfinity, Where Did You Hide Glenn Unger?</title>
		<link>http://jhwm.net/copywritingdesignblog/?p=185</link>
		<comments>http://jhwm.net/copywritingdesignblog/?p=185#comments</comments>
		<pubDate>Sat, 12 Nov 2011 18:23:52 +0000</pubDate>
		<dc:creator>Jim</dc:creator>
				<category><![CDATA[brand building]]></category>
		<category><![CDATA[creative development]]></category>

		<guid isPermaLink="false">http://jhwm.net/copywritingdesignblog/?p=185</guid>
		<description><![CDATA[Well, this is interesting.  Back on November 12, in a very brief post titled, &#8220;Coming Soon . . .&#8221;, I wrote on this blog that I would soon give my opinion of the Comcast/Xfinity TV commercial featuring the character &#8220;Glenn Unger&#8221; (or is it Glen with only one &#8216;n&#8217;?), which I had seen repeatedly on [...]]]></description>
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		<title>Another Ooops on Yahoo&#8217;s Login Page</title>
		<link>http://jhwm.net/copywritingdesignblog/?p=168</link>
		<comments>http://jhwm.net/copywritingdesignblog/?p=168#comments</comments>
		<pubDate>Thu, 28 Jul 2011 04:34:44 +0000</pubDate>
		<dc:creator>Jim</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://jhwm.net/copywritingdesignblog/?p=168</guid>
		<description><![CDATA[Big companies, or at least companies we&#8217;ve all heard of, attract the best talent . . . right?  That&#8217;s what I&#8217;ve always assumed.  Would you say that&#8217;s a reasonable assumption? And would you also say that Yahoo is one of those big, or at least well known, companies? So why when I went to log [...]]]></description>
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